The Brand

IMILOA began as a visual and editorial project before becoming a fashion brand.

Its first shirts opened a story built around collections, photography, women, artists and places connected by the same sensitivity.

Today, IMILOA continues through limited capsules, collaborations and special objects created to remain beyond a season.

We believe in pieces that last, in objects chosen with sensitivity and in the quiet beauty of considered details.

We are inspired by the sea, cities, travel, photography, art and the natural elegance of real life.

IMILOA does not follow noise or speed. It creates with identity, freedom and intention.

IMILOA was created by Rubén Fernández from his world of photography, communication, travel and fashion.

For years, the brand has also been shaped by the creative vision of Claudia Soriano, an essential part of its campaigns, visual identity and evolution.

Today, Rubén and Claudia continue the story of IMILOA from a lighter, freer and more considered place.